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Retail Product Management: Buying and Merchandising
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Retail Product Management: Buying and Merchandising Paperback - 2014

by Rosemary Varley


From the publisher

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.

Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.

Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Details

  • Title Retail Product Management: Buying and Merchandising
  • Author Rosemary Varley
  • Binding Paperback
  • Edition 3rd Edition
  • Pages 324
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2014
  • Illustrated Yes
  • ISBN 9780415577588 / 0415577586
  • Weight 1.41 lbs (0.64 kg)
  • Dimensions 9.5 x 6.6 x 0.6 in (24.13 x 16.76 x 1.52 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Retail trade - Management, Product management
  • Library of Congress Catalog Number 2013045362
  • Dewey Decimal Code 658.87

About the author

Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses

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Retail Product Management: Buying and merchandising
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Retail Product Management: Buying and merchandising

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Retail Product Management: Buying and merchandising
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Retail Product Management: Buying and merchandising

by Varley, Rosemary

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Retail Product Management: Buying and merchandising
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Retail Product Management: Buying and merchandising

by Varley, Rosemary

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Retail Product Management: Buying and merchandising

Retail Product Management: Buying and merchandising

by Rosemary Varley

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Paperback / softback. New. Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the… Read More
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Retail Product Management
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Retail Product Management

by Rosemary Varley

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Retail Product Management: Buying and Merchandising
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Retail Product Management: Buying and Merchandising

by Varley, Rosemary

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Routledge, 2014. Paperback. New. 3rd revised edition. 368 pages. 9.61x6.81x0.59 inches.
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Retail Product Management: Buying and merchandising

Retail Product Management: Buying and merchandising

by Rosemary Varley

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Retail Product Management: Buying and Merchandishing (Third Edition)
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Retail Product Management: Buying and Merchandishing (Third Edition)

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Retail Product Management: Buying and Merchandishing (Third Edition)
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Retail Product Management: Buying and Merchandishing (Third Edition)

by Rosemary Varle

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Retail Product Management: Buying and Merchandishing (Third Edition)
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Retail Product Management: Buying and Merchandishing (Third Edition)

by Rosemary Varle

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