Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
- Acceptable
- Hardcover
- Condition
- Acceptable
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Houston, Texas, United States
5 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Your Online Bookstore (US)
- Bookseller's Inventory #
- 0446520942-4-28556324
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Format/Binding
- Hardcover
- Book Condition
- Used - Acceptable
- Quantity Available
- 5
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Business Plus
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- 1997-03-01
- Size
- 5x0x7
- X weight
- 12 oz
Terms of Sale
Your Online Bookstore
We provide a 30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives damaged or not as it was described in the listing.
About the Seller
Glossary
Some terminology that may be used in this description includes:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...