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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0446520942
ISBN 13
9780446520942
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About This Item

Business Plus, 1997-03-01. hardcover. Good. 5x0x7.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Gulf Coast Books US (US)
Bookseller's Inventory #
0446520942-3-28828152
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
11
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Business Plus
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
1997-03-01
Size
5x0x7
X weight
10 oz

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Gulf Coast Books

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Gulf Coast Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Memphis, Tennessee

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