Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- Condition
- Used - Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Waltham, Massachusetts, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- More Than Words Inc. (US)
- Bookseller's Inventory #
- WAL-S-3a-01516
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Harry Beckwith
- Book Condition
- Used - Good
- Binding
- Unknown
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Business Plus
- Place of Publication
- Boston, Massachusetts, U.s.a.
- This edition first published
- 1997-03
Terms of Sale
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.