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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
Condition
Used - Very Good
ISBN 10
0446520942
ISBN 13
9780446520942
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Waltham, Massachusetts, United States
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About This Item

Business Plus. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
More Than Words Inc. US (US)
Bookseller's Inventory #
BOS-D-02d-01828
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Book Condition
Used - Very Good
Binding
Unknown
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Business Plus
Place of Publication
Boston, Massachusetts, U.s.a.
This edition first published
1997-03

Terms of Sale

More Than Words Inc.

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

More Than Words Inc.

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2016
Waltham, Massachusetts

About More Than Words Inc.

More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.

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