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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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  • Paperback
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ISBN 10
1587990660
ISBN 13
9781587990663
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About This Item

Paperback. Acceptable.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR001576271
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
1587990660
ISBN 13
9781587990663
Publisher
Texere
Place of Publication
London
This edition first published
March 1, 2001

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About the Seller

World of Books Ltd

Seller rating:
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GORING BY SEA, West Sussex

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