Services Marketing (3rd Edition) by Valarie A. Zeithaml

McGraw-Hill Professional, 2003. Paperback. Good. Traces of creases on the cover. Slight signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this book's net price to charity organizations.

McGraw-Hill Education. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.

Mcgraw-Hill Education, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148

McGraw-Hill , 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148

McGraw-Hill , 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148

Mcgraw-Hill Professional, Auflage: 3. A. (1. August 2002). Auflage: 3. A. (1. August 2002). Hardcover. Analysis of services marketing practice and strategy, with business-to- business examples. Third edition. "Services Marketing, 3rd Edition", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text offers part openers that sequentially build the model gap by gap. Each part of this book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy, and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated… Read More

New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!

McGraw-Hill 2003. Grote Paperback, nette staat, 668 pagina's.

McGraw-Hill Education, 2002. Paperback. New. 3rd edition. 624 pages. 9.80x7.90x1.00 inches.