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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Silverstein, Michael J.; Fiske, Neil; Butman, John

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  • Paperback
Condition
New
ISBN 10
1591840708
ISBN 13
9781591840701
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About This Item

Portfolio, 2008-04-29. Paperback. New.

Synopsis

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.

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Details

Bookseller
Mediaoutletdeal1 US (US)
Bookseller's Inventory #
1591840708_new
Title
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Author
Silverstein, Michael J.; Fiske, Neil; Butman, John
Format/Binding
Paperback
Book Condition
New New
Quantity Available
777
ISBN 10
1591840708
ISBN 13
9781591840701
Publisher
Portfolio
Date Published
2008-04-29

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Mediaoutletdeal1

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Mediaoutletdeal1

Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Biblio member since 2014
Fairfax Station, Virginia

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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