Trading Up

by John, Silverstein- Michael J / Fiske- Neil/ Butman-

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.

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Trading Up;  The New American Luxury

Trading Up; The New American Luxury

by Silverstein, Michael J.; Fiske, Neil; Butman, John

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2003
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9781591840138
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New York, New York, U.S.A.: Portfolio, 2003. First Edition 1st Printing. Hardcover. Very Good/Near Fine. 8vo - over 7¾" - 9¾" tall. First Edition (Number Line With The One Present). The Top Edge Of The Front Board Has A Few Tiny Chips. Light Wrinkling To The Top Edge Of The Jacket.
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TRADING UP: THE NEW AMERICAN LUXURY

TRADING UP: THE NEW AMERICAN LUXURY

by Michael J. Silverstein, Neil Fiske, John Butman

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2003
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New York: Portfolio. 2003. First Edition; First Printing. Hardcover. 1591840139 . Very Good+ in a Very Good+ dust jacket. Foxing on top and bottom panel edges. ; 6.32 X 1.17 X 9.26 inches; 320 pages .
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Trading Up

by Michael J.; Fiske, Neil; Butman, John Silverstein

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2005
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New York: Portfolio, 2005. First edition thus. . paperback. Very Good. Book is clean. Pages have no markings. Remainder mark evident on the bottom.
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Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them

by Silverstein, Michael J.; Fiske, Neil; Butman, John

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2008
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Trading Up : The New American Luxury

by MICHAEL J. SILVERSTEIN, NEIL FISKE, JOHN BUTMAN

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October 2003
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Silverstein, Michael J., Fiske, Neil, Butman, John

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Paperback] Silverstein, Michael J.; Fiske, Neil and Butman, John

by Silverstein, Michael J.; Fiske, Neil; Butman, John

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Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them

by Fiske, Neil, Silverstein, Michael J., Butman, John

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by Silverstein, Michael J.; Fiske, Neil; Butman, John

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Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them

by Fiske, Neil, Silverstein, Michael J., Butman, John

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Silverstein, Michael J.; Fiske, Neil; Butman, John

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2008-04-29
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)

by Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]

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2004-12-28
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9781591840800
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)

by Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]

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