Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them
by Fiske, Neil, Silverstein, Michael J., Butman, John
- Used
- Condition
- Used - Good
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Seller
-
Reno, Nevada, United States
Payment Methods Accepted
About This Item
Synopsis
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
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Details
- Bookseller
- Better World Books (US)
- Bookseller's Inventory #
- 10461749-6
- Title
- Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them
- Author
- Fiske, Neil, Silverstein, Michael J., Butman, John
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Publisher
- Penguin Publishing Group
- This edition first published
- 2008-04
Terms of Sale
Better World Books
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