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Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them

by Silverstein, Michael J.; Fiske, Neil; Butman, John

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
1591840708
ISBN 13
9781591840701
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About This Item

Portfolio, 2008. Paperback. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G1591840708I3N01
Title
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
Author
Silverstein, Michael J.; Fiske, Neil; Butman, John
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1591840708
ISBN 13
9781591840701
Publisher
Portfolio
Date Published
2008

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
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