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Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them
by Fiske, Neil, Silverstein, Michael J., Butman, John
- Used
- Condition
- Used - Good
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Seller
-
Dunfermline, Fife, United Kingdom
2 Copies Available from This Seller
(You can add more at checkout.)
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About This Item
Penguin Publishing Group. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Synopsis
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
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Details
- Bookseller
- Better World Books Ltd
(GB)
- Bookseller's Inventory #
- 10461749-6
- Title
- Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them
- Author
- Fiske, Neil, Silverstein, Michael J., Butman, John
- Book Condition
- Used - Good
- Quantity Available
- 2
- Binding
- Paperback
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Publisher
- Penguin Publishing Group
- This edition first published
- 2008-04
Terms of Sale
Better World Books Ltd
30 day return guarantee, with full refund including shipping cost for up to 30 days after delivery if an item arrives misdescribed or damaged. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.
About the Seller
Better World Books Ltd
Biblio member since 2009
Dunfermline, Fife
About Better World Books Ltd
Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.