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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Paperback] Silverstein, Michael J.; Fiske, Neil and Butman, John

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Paperback] Silverstein, Michael J.; Fiske, Neil and Butman, John

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Paperback] Silverstein, Michael J.; Fiske, Neil and Butman, John

by Silverstein, Michael J.; Fiske, Neil; Butman, John

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
1591840708
ISBN 13
9781591840701
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About This Item

Portfolio, 2008-04-29T00:00:01Z. paperback. Good. 88x13x131. Page tan with age but has no markings. Ships promptly.

Synopsis

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.

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Details

Bookseller
LAYERBOOKS US (US)
Bookseller's Inventory #
SHULE-00894-07-19-2023
Title
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Paperback] Silverstein, Michael J.; Fiske, Neil and Butman, John
Author
Silverstein, Michael J.; Fiske, Neil; Butman, John
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1591840708
ISBN 13
9781591840701
Publisher
Portfolio
Date Published
2008-04-29T00:00:01Z
Size
88x13x131
X weight
11 oz

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LAYERBOOKS

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Millbury, Massachusetts

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