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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)

Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)

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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)

by Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]

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  • Hardcover
Condition
New
ISBN 10
1591840805
ISBN 13
9781591840800
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About This Item

Portfolio Hardcover, 2004-12-28. hardcover. New. In shrink wrap. Looks like an interesting title!

Synopsis

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.

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Details

Bookseller
GridFreed LLC US (US)
Bookseller's Inventory #
100-27687
Title
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author
Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]
Format/Binding
Hardcover
Book Condition
New
Quantity Available
1
ISBN 10
1591840805
ISBN 13
9781591840800
Publisher
Portfolio Hardcover
Place of Publication
New York, New York, U.s.a.
Date Published
2004-12-28

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GridFreed LLC

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About the Seller

GridFreed LLC

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
San Diego, California

About GridFreed LLC

We sell primarily non-fiction, many new books, some collectible first editions and signed books. We operate 100% online and have been in business since 2005.

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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