Skip to content

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Stock Photo: Cover May Be Different
Click for full-size.

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

by Michael J. Silverstein; Neil Fiske; John Butman

  • Used
  • Paperback
Condition
Used: Good
ISBN 10
1591840708
ISBN 13
9781591840701
Seller
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
HOUSTON, Texas, United States
Item Price
$7.97
Or just $7.17 with a
Bibliophiles Club Membership
Drop Ship Order
FREE Shipping to USA Standard delivery: 5 to 10 days
More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

Portfolio Trade, 2008-04-29. Paperback. Used: Good.

Synopsis

Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG1591840708
Title
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Author
Michael J. Silverstein; Neil Fiske; John Butman
Format/Binding
Paperback
Book Condition
Used: Good
Quantity Available
1
ISBN 10
1591840708
ISBN 13
9781591840701
Publisher
Portfolio Trade
Date Published
2008-04-29

Terms of Sale

Ergodebooks

We have 30 day return policy.

About the Seller

Ergodebooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2005
HOUSTON, Texas

About Ergodebooks

Our goal is to provide best customer service and good condition books for the lowest possible price. We are always honest about condition of book. We list book only by ISBN # and hence exact book is guaranteed.
tracking-