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What Clients Love: A Field Guide to Growing Your Business
by Harry Beckwith
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Seller
-
Holland, Michigan, United States
Payment Methods Accepted
About This Item
Business Plus, January 2003. Hardcover . Very Good.
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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Details
- Bookseller
- The Next Chapter Book Mart
(US)
- Bookseller's Inventory #
- 41432
- Title
- What Clients Love: A Field Guide to Growing Your Business
- Author
- Harry Beckwith
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Publisher
- Business Plus
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- January 2003
- Pages
- 304
Terms of Sale
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About the Seller
The Next Chapter Book Mart
Biblio member since 2020
Holland, Michigan
About The Next Chapter Book Mart
The Next Chapter Book Mart is a family owned and operated used bookstore located in West Michigan. We strive to bring our customers quality literature.
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