What Clients Love: A Field Guide to Growing Your Business
by Beckwith, Harry
- New
- Hardcover
- Condition
- New/New
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Seller
-
Steelton, Pennsylvania, United States
Payment Methods Accepted
About This Item
New York: Warner Books, 2003. This Second Printing is in New condition with a New, unclipped dust jacket. (Click on photo.) The book is an excellent source of ideas for anyone interested in growing and promoting his own business. The author's "Fourteen Principles of Planning" are alone worth the price. The book is bound in green paper-covered boards with die-stamped metallic red spine titles. The book measures 5 1/4 by 7 3/4 inches and includes 282 pages. . Hard Cover. New/New. 8vo - over 7¾" - 9¾" tall.
Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Grimalkin Books
(US)
- Bookseller's Inventory #
- 001775
- Title
- What Clients Love: A Field Guide to Growing Your Business
- Author
- Beckwith, Harry
- Format/Binding
- Hardcover
- Book Condition
- New New
- Jacket Condition
- New
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Publisher
- Warner Books
- Place of Publication
- New York
- Date Published
- 2003
- Keywords
- Small Business, Marketing, Self-Promotion, Advertising, How-To Guide
- Size
- 8vo - over 7¾" - 9¾" tall
Terms of Sale
Grimalkin Books
Grimalkin Books is located in Steelton, Pennsylvania, the first town south of Harrisburg. We specialize in older, unusual books and sets, often literary, artistic, or historical. "Grimalkin" is old English for an old gray cat, mainly because the owner, Bob Amsel, is a cat lover. All books subject to prior sale. Payment must be received within 10 days of the order or item will be returned to stock. We accept money orders, bank checks, personal checks (allow time to clear), PayPal or MasterCard/Visa through Biblio's credit card processing service. International orders must be paid in US dollars and can be paid via PayPal, credit card (through ABE), or International Postal Money Order. Your purchase will be carefully packaged to protect it during shipping. Books may not be returned just because the buyer has changed his mind. Only books with actual defects that were not mentioned by the seller in the listing may be returned. Please insure returns for their full value.
About the Seller
Glossary
Some terminology that may be used in this description includes:
This Book’s Categories
Positive Representation Matters
Books transmit cultural values and can shape the views of society. Learn more about the history of American literature in Collecting Children’s Literature by Writers and Educators of the Harlem Renaissance.
Collecting Vintage Valentine’s Day Cards
Exchanging Valentines can be an awkward process, especially when you consider “Vinegar Valentines” and other snarky sentiments - whatever your tastes, enjoy the sweet and sour cards alike in this gallery!
