Marketing Fashion, Second edition: Strategy, Branding and Promotion
by Harriet Posner
- New
- Paperback
- Condition
- New
- ISBN 10
- 1780675666
- ISBN 13
- 9781780675664
- Seller
-
Southport, Merseyside, United Kingdom
5 Copies Available from This Seller
(You can add more at checkout.)
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About This Item
Paperback / softback. New. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9781780675664
- Title
- Marketing Fashion, Second edition: Strategy, Branding and Promotion
- Author
- Harriet Posner
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 5
- Binding
- Paperback
- ISBN 10
- 1780675666
- ISBN 13
- 9781780675664
- Publisher
- Laurence King Publishing
- This edition first published
- 2015
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Mass Market
- Mass market paperback books, or MMPBs, are printed for large audiences cheaply. This means that they are smaller, usually 4...