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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)

Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)

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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)

by Clow, Kenneth E.; Baack, Donald E

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  • Paperback
Condition
Like New
ISBN 10
0131866222
ISBN 13
9780131866225
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About This Item

Prentice Hall, 2006-04-01. Paperback. Like New. Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays.

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Details

Bookseller
Textbookplaza US (US)
Bookseller's Inventory #
f81k
Title
Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
Author
Clow, Kenneth E.; Baack, Donald E
Format/Binding
Paperback
Book Condition
New
Quantity Available
1
ISBN 10
0131866222
ISBN 13
9780131866225
Publisher
Prentice Hall
Place of Publication
Upper Saddle River, Nj
Date Published
2006-04-01
X weight
38 oz

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Textbookplaza

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Sugar Land, Texas

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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