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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
by Blaxill, Mark; Eckardt, Ralph
- Used
- Very Good
- Hardcover
- first
- Condition
- Very Good /Good
- ISBN 10
- 1591842379
- ISBN 13
- 9781591842378
- Seller
-
Milwaukee, Wisconsin, United States
Payment Methods Accepted
About This Item
Synopsis
How to turn intellectual property into an indispensable source of competitive advantageMark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers-yet barely able to eke out a profit. They've also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors.This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price.The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical.Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM.
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Details
- Bookseller
- Voyageur Book Shop
(US)
- Bookseller's Inventory #
- 011751
- Title
- The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
- Author
- Blaxill, Mark; Eckardt, Ralph
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Good
- Quantity Available
- 1
- Edition
- First Edition
- ISBN 10
- 1591842379
- ISBN 13
- 9781591842378
- Publisher
- Portfolio
- Place of Publication
- New York
- Date Published
- 2009
- Size
- 8vo - over 7¾" - 9&f
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- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Copyright page
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- Number Line
- A series of numbers appearing on the copyright page of a book, where the lowest number generally indicates the printing of that...