Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
by David Wesley
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0566091674
- ISBN 13
- 9780566091674
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Hardback. New. Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780566091674
- Title
- Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
- Author
- David Wesley
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0566091674
- ISBN 13
- 9780566091674
- Publisher
- Routledge
- This edition first published
- 2010-06
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...