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Marketing Management (12th Edition) (Marketing Management)

Marketing Management (12th Edition) (Marketing Management)

Marketing Management (12th Edition) (Marketing Management)
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Marketing Management (12th Edition) (Marketing Management)

by Kotler, Philip/ Keller, Kevin Lane

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  • Hardcover
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New
ISBN 10
0131457578
ISBN 13
9780131457577
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About This Item

Prentice Hall, 2005. Hardcover. New. 12 edition. 729 pages. 11.15x8.80x1.25 inches.

Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
1-0131457578
Title
Marketing Management (12th Edition) (Marketing Management)
Author
Kotler, Philip/ Keller, Kevin Lane
Format/Binding
Hardcover
Book Condition
New
Quantity Available
1
ISBN 10
0131457578
ISBN 13
9780131457577
Publisher
Prentice Hall
Place of Publication
Lebanon, Indiana, USA
Date Published
2005

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About the Seller

Revaluation Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Exeter, Devon

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