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Marketing ROI:  The Path to Campaign, Customer, and Corporate Profitability

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

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Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

by Lenskold, James D

  • Used
  • Hardcover
Condition
Very Good in Very Good dust jacket
ISBN 10
0071413634
ISBN 13
9780071413633
Seller
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Prescott, Ontario, Canada
Item Price
$30.00
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About This Item

New York: McGraw-Hill. Very Good in Very Good dust jacket. 2003. Hardcover. 0071413634 . 268 pp. Spine bumped. Jacket has light edgewear. Appears unread. A guide to measuring what works and what doesn't in marketing and public relations. ; 8vo 8" - 9" tall .

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Details

Bookseller
Riverwash Books CA (CA)
Bookseller's Inventory #
BUS0440
Title
Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability
Author
Lenskold, James D
Format/Binding
Hardcover
Book Condition
Used - Very Good in Very Good dust jacket
Quantity Available
1
ISBN 10
0071413634
ISBN 13
9780071413633
Publisher
McGraw-Hill
Place of Publication
New York
Date Published
2003
Keywords
0071413634, BUSINESS, Marketing, PROFIT, CAPITAL Investment
Bookseller catalogs
Business;

Terms of Sale

Riverwash Books

All prices are in US dollars. We accept payment by personal check, money order (International money order if outside Canada), Paypal, or credit cards that are accepted through biblio.com. Canadian residents are subject to 5% GST.

Returns are accepted within 10 business days of receipt of the item, with prior notification. A full refund of the book price will be given. Although the condition of an item is provided and major defects noted, if found to be not as described, and the error is ours, we will also pay the cost of return shipping.�

About the Seller

Riverwash Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Prescott, Ontario

About Riverwash Books

Purveyors of gently used, out of print, and rare books.While based in Canada, we ship from both Canada and the US.

Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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