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Principles of Marketing, 12th Edition
by Kotler, Philip, Armstrong, Gary
- Used
- Condition
- Used - Very Good
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Pearson College Div. Used - Very Good. Very Good condition. 12th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Synopsis
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing—global marketing, ethics, competitive advantageToday’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
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Details
- Bookseller
- Wonder Book
(US)
- Bookseller's Inventory #
- V03A-04092
- Title
- Principles of Marketing, 12th Edition
- Author
- Kotler, Philip, Armstrong, Gary
- Book Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Publisher
- Pearson College Div
- Place of Publication
- Upper Saddle River, Nj
- This edition first published
- February 27, 2007
Terms of Sale
Wonder Book
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.
About the Seller
Wonder Book
Biblio member since 2003
Frederick, Maryland
About Wonder Book
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.
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