The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
- Used
- Paperback
- Condition
- Used - Good
- ISBN 10
- 1401309666
- ISBN 13
- 9781401309664
- Seller
-
Branson, Missouri, United States
Payment Methods Accepted
About This Item
Synopsis
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- 417 Books (US)
- Bookseller's Inventory #
- 20079
- Title
- The Long Tail: Why the Future of Business is Selling Less of More
- Author
- Chris Anderson
- Format/Binding
- Trade Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1401309666
- ISBN 13
- 9781401309664
- Publisher
- Hyperion - Acquired Assets
- Place of Publication
- New York
- Date Published
- July 2008
- Pages
- 267
Terms of Sale
417 Books
About the Seller
417 Books
About 417 Books
Glossary
Some terminology that may be used in this description includes:
- Trade Paperback
- Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...