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How We Decide
by Lehrer, Jonah
- Used
- very good
- Hardcover
- Condition
- Very Good/Very Good
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Seller
-
Tolar, Texas, United States
Payment Methods Accepted
About This Item
Houghton Mifflin & Co., 2009. Jacket in brodart, light edgewear. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound. Partially set up for library use, never circulated. . Hard Cover. Very Good/Very Good. 8vo - 7¾" - 9¾" Tall.
Synopsis
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
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Details
- Bookseller
- Top Notch books
(US)
- Bookseller's Inventory #
- 211305A
- Title
- How We Decide
- Author
- Lehrer, Jonah
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Publisher
- Houghton Mifflin & Co.
- Place of Publication
- Boston
- Date Published
- 2009
- Size
- 8vo - 7¾" - 9¾
- Keywords
- Decision Making
Terms of Sale
Top Notch books
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Books may be returned within 10 days for any reason, and within 30 days for cause.
About the Seller
Top Notch books
Biblio member since 2004
Tolar, Texas
About Top Notch books
Top Notch Books has been selling books on-line for 6 years. We currently have over 125,000 books in our inventory and we add titles daily. Our books include rare, antique, out-of-print, collectible, signed, as well as gently used books that are a good read.
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Shelfwear
- Minor wear resulting from a book being place on, and taken from a bookshelf, especially along the bottom edge.
- Brodart
- Generally used to refer to a clear plastic cover that is sometimes added to the dustjacket or outside covering of a book. The...
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