Design Management: Using Design to Build Brand Value and Corporate Innovation
by Borja de Mozota, Brigitte
- Used
- Paperback
- Condition
- Used: Good
- ISBN 10
- 1581152833
- ISBN 13
- 9781581152838
- Seller
-
HOUSTON, Texas, United States
Payment Methods Accepted
About This Item
Allworth, 2003-08-01. 1. paperback. Used: Good.
Synopsis
Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.
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Details
- Bookseller
- Ergodebooks (US)
- Bookseller's Inventory #
- SONG1581152833
- Title
- Design Management: Using Design to Build Brand Value and Corporate Innovation
- Author
- Borja de Mozota, Brigitte
- Format/Binding
- Paperback
- Book Condition
- Used: Good
- Quantity Available
- 1
- Edition
- 1
- ISBN 10
- 1581152833
- ISBN 13
- 9781581152838
- Publisher
- Allworth
- Place of Publication
- New York, New York, U.s.a
- Date Published
- 2003-08-01
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Ergodebooks
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HOUSTON, Texas
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