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Design Management: Using Design to Build Brand Value and Corporate Innovation
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Design Management: Using Design to Build Brand Value and Corporate Innovation Paperback - 2003 - 1st Edition

by Brigitte Borja De Mozota


From the publisher

Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.

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  • Title Design Management: Using Design to Build Brand Value and Corporate Innovation
  • Author Brigitte Borja De Mozota
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 281
  • Volumes 1
  • Language ENG
  • Publisher Allworth, New York, New York, U.S.A
  • Date August 1, 2003
  • Illustrated Yes
  • ISBN 9781581152838 / 1581152833
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9 x 6 x 0.6 in (22.86 x 15.24 x 1.52 cm)
  • Library of Congress subjects Manufacturing processes, Design, Industrial
  • Library of Congress Catalog Number 2003020913
  • Dewey Decimal Code 658.575

About the author

Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Universite Paris X-Nanterre, she lives in Paris.
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Design Management: Using Design to Build Brand Value and Corporate Innovation
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Design Management: Using Design to Build Brand Value and Corporate Innovation

by Borja de Mozota, Brigitte

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DESIGN MANAGEMENT: Using Design to Build Brand Value and Corporate Innovation

DESIGN MANAGEMENT: Using Design to Build Brand Value and Corporate Innovation

by Borja de Mozota, Brigitte

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Design Management : Using Design to Build Brand Value and Corporate Innovation
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Design Management : Using Design to Build Brand Value and Corporate Innovation

by Borja de Mozota, Brigitte

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ISBN 10 / ISBN 13
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Design Management : Using Design to Build Brand Value and Corporate Innovation
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Design Management : Using Design to Build Brand Value and Corporate Innovation

by Borja de Mozota, Brigitte

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ISBN 10 / ISBN 13
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Design Management : Using Design to Build Brand Value and Corporate Innovation
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Design Management : Using Design to Build Brand Value and Corporate Innovation

by Borja de Mozota, Brigitte

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Design Management : Using Design to Build Brand Value and Corporate Innovation

Design Management : Using Design to Build Brand Value and Corporate Innovation

by Brigitte Borja de Mozota

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Design Management: Using Design to Build Brand Value and Corporate Innovation

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Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

by Borja De Mozota, Brigitte

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ISBN 10 / ISBN 13
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Design Management : Using Design to Build Brand Value and Corporate Innovation
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Design Management : Using Design to Build Brand Value and Corporate Innovation

by Borja de Mozota, Brigitte

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ISBN 10 / ISBN 13
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Design Management: Using Design to Build Brand Value and Corporate Innovation

by Borja de Mozota, Brigitte

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ISBN 10 / ISBN 13
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