Design Management: Using Design to Build Brand Value and Corporate Innovation
by Borja De Mozota, Brigitte
- Used
- Acceptable
- Paperback
- Condition
- Acceptable
- ISBN 10
- 1581152833
- ISBN 13
- 9781581152838
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Allworth, 2003. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G1581152833I5N00
- Title
- Design Management: Using Design to Build Brand Value and Corporate Innovation
- Author
- Borja De Mozota, Brigitte
- Format/Binding
- Paperback
- Book Condition
- Used - Acceptable
- Quantity Available
- 1
- ISBN 10
- 1581152833
- ISBN 13
- 9781581152838
- Publisher
- Allworth
- Place of Publication
- New York, New York, U.s.a
- Date Published
- 2003
Terms of Sale
ThriftBooks
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About the Seller
ThriftBooks
Biblio member since 2018
Seattle, Washington
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Glossary
Some terminology that may be used in this description includes:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...