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Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

by Borja De Mozota, Brigitte

  • Used
  • Acceptable
  • Paperback
Condition
Acceptable
ISBN 10
1581152833
ISBN 13
9781581152838
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About This Item

Allworth, 2003. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G1581152833I5N00
Title
Design Management: Using Design to Build Brand Value and Corporate Innovation
Author
Borja De Mozota, Brigitte
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
1581152833
ISBN 13
9781581152838
Publisher
Allworth
Place of Publication
New York, New York, U.s.a
Date Published
2003

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Acceptable
A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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