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The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
by Blaxill, Mark
- New
- Condition
- New
- ISBN 10
- 1591842379
- ISBN 13
- 9781591842378
- Seller
-
Victoria, British Columbia, Canada
6 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Penguin Group USA. New. Special order direct from the distributor
Synopsis
How to turn intellectual property into an indispensable source of competitive advantageMark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers-yet barely able to eke out a profit. They've also worked in undisciplined, mismanaged companies that generate huge margins year after year. The key to sustainable profits, they realized, was intellectual property. Yet most managers are unable to see the power of IP because they were trained to focus on more tangible factors.This book is about turning invisible assets into an unbeatable edge. With the right IP and the right strategies, companies can command premium prices, increase market share, sustain lower costs, and even generate income directly. Without it, their products are undifferentiated and they can compete only on price.The authors teach readers a new way to see their invisible assets, analyze them, and build a business around them. Unlike other books that focus on the legal and technical issues of IP, this one is totally practical.Blaxill and Eckardt include fascinating case studies, ranging from golf balls (did Titleist steal technology from Bridgestone?) to Facebook (can it sustain its lead against new social networks?). They also look at a dozen mainstream companies in a wide range of industries, such as Toyota, Procter & Gamble, and IBM.
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Details
- Bookseller
- Russell Books Ltd
(CA)
- Bookseller's Inventory #
- ING9781591842378
- Title
- The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property
- Author
- Blaxill, Mark
- Book Condition
- New
- Quantity Available
- 6
- Binding
- Hardcover
- ISBN 10
- 1591842379
- ISBN 13
- 9781591842378
- Publisher
- Penguin Group USA
- Place of Publication
- U. S. A
- This edition first published
- 2009-03
Terms of Sale
Russell Books Ltd
For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.
About the Seller
Russell Books Ltd
Biblio member since 2006
Victoria, British Columbia
About Russell Books Ltd
Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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