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Effective Advertising: Understanding When, How, and Why Advertising Works Hardcover - 2003
by Gerard J. Tellis
Details
- Title Effective Advertising: Understanding When, How, and Why Advertising Works
- Author Gerard J. Tellis
- Binding Hardcover
- Pages 216
- Volumes 1
- Language ENG
- Publisher Sage Publications, Inc
- Date 2003-11-25
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780761922520 / 0761922520
- Weight 0.92 lbs (0.42 kg)
- Dimensions 9.16 x 6.2 x 0.68 in (23.27 x 15.75 x 1.73 cm)
- Library of Congress subjects Advertising, Consumers - Attitudes
- Library of Congress Catalog Number 2003016016
- Dewey Decimal Code 659.1
Media reviews
Citations
- Choice, 06/01/2004, Page 1927
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Effective Advertising : Understanding When, How, and Why Advertising Works
by Tellis, Gerard J
- Used
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- Used - Very Good
- ISBN 10 / ISBN 13
- 9780761922520 / 0761922520
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Mishawaka, Indiana, United States
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$19.94FREE shipping to USA
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SAGE Publications, Incorporated. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Stock Photo: Cover May Be Different
Effective Advertising : Understanding When, How, and Why Advertising Works
by Tellis, Gerard J
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780761922520 / 0761922520
- Quantity Available
- 1
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Mishawaka, Indiana, United States
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SAGE Publications, Incorporated. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Effective Advertising: Understanding When, How, and Why Advertising Works
by Gerald J. Tellis
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Uxbridge, Greater London, United Kingdom
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Effective Advertising: Understanding When, How, and Why Advertising Works.
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Tellis, Gerard J.
- Used
- Good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780761922520 / 0761922520
- Quantity Available
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Newport Coast, California, United States
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Stock Photo: Cover May Be Different
Effective Advertising: Understanding When, How, and Why Advertising Works
by Gerard J. Tellis
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780761922520 / 0761922520
- Quantity Available
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Southport, Merseyside, United Kingdom
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Hardback. New. Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
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Stock Photo: Cover May Be Different
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
by Tellis, Gerard J
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780761922520 / 0761922520
- Quantity Available
- 1
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San Diego, California, United States
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$175.75$5.45 shipping to USA
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SAGE Publications, Inc, 2003-11-25. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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