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Park Street Press, 12/18/2018 12:00:01. paperback. Good. 0.7500 in x 10.0000 in x 8.0000 in.
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Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising Paperback -
by Aymon de Lestrange
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- Title Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising
- Author Aymon de Lestrange
- Binding Paperback
- Pages 256
- Volumes 1
- Language ENG
- Publisher Park Street Press
- Illustrated Yes
- ISBN 9781620557846 / 1620557843
- Weight 3.62 lbs (1.64 kg)
- Dimensions 10 x 8 x 1 in (25.40 x 20.32 x 2.54 cm)
- Library of Congress subjects SOCIAL SCIENCE / Popular Culture, DESIGN / Graphic Arts / Advertising
- Library of Congress Catalog Number 2018011373
- Dewey Decimal Code 615.323
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Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising
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Coca Wine: Angelo Mariani's Miraculous Elixir & the Birth of Modern Advertising
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Coca Wine: Angelo Mariani's Miraculous Elixir & the Birth of Modern Advertising
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Coca Wine: Angelo Mariani's Miraculous Elixir & the Birth of Modern Advertising
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Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising
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Rochester VT: Park Street Press, 2018. 1st. Softcover. Very Good/None. Softcover, 246 pages. A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success. Follows 19th-century pharmacist Angelo Mariani’s interest in coca from medical uses to the development and healing effects of his world-famous coca wine, Vin Mariani. In this full-color illustrated history of coca wine, the first of its kind, author Aymon de Lestrange follows Mariani’s interest in coca from its medicinal applications to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user. He describes the introduction of coca in the U.S. and France and the many coca preparations then available at drugstores. He also studies the introduction of cocaine in these two countries…
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Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising
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Coca Wine: Angelo Mariani's Miraculous Elixir and the Birth of Modern Advertising
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