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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

by Rud, Olivia Parr

  • Used
  • Paperback
Condition
Used: Good
ISBN 10
0471385646
ISBN 13
9780471385646
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About This Item

Wiley, 2000-11-03. 1. paperback. Used: Good.

Synopsis

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use. Note: CD-ROM/DVD and other supplementary materials are not included.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0471385646
Title
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
Author
Rud, Olivia Parr
Format/Binding
Paperback
Book Condition
Used: Good
Quantity Available
1
Edition
1
ISBN 10
0471385646
ISBN 13
9780471385646
Publisher
Wiley
Place of Publication
New York, New York, U.s.a.
Date Published
2000-11-03

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Ergodebooks

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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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HOUSTON, Texas

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