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McGraw-Hill Education. Used - Very Good.
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The New Positioning The Latest on the World's #1 Business Strategy Unknown - 1997 - 1st Edition
by Jack Trout
Summary
Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.
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- Title The New Positioning The Latest on the World's #1 Business Strategy
- Author Jack Trout
- Binding unknown
- Edition number 1st
- Edition 1
- Pages 173
- Language ENG
- Publisher McGraw-Hill, Blacklick, Ohio, U.S.A.
- Date May 1, 1997
- ISBN 9780070653283
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The New Positioning: The Latest on the World's #1 Business Strategy
by Jack Trout, Steve Rivkin
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- 9780070653283 / 0070653283
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The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)
by Trout, Jack
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THE NEW POSITIONING: THE LATEST
by Jack Trout
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UsedLikeNew The cover is like new! .
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The New Positioning: The Latest on the World's #1 Business Strategy
by Jack Trout, Steve Rivkin
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780070653283 / 0070653283
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McGraw-Hill Education. Used - Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.
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The New Positioning: The Latest on the World's #1 Business Strategy
by Steve Rivkin,Jack Trout
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McGraw-Hill Education, 1997-05-01. Paperback. Good. 0.6000 in x 8.9000 in x 5.8000 in. This is a used book in good condition and may show some signs of use or wear .
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The New Positioning : The Latest on the World's #1 Business Strategy
by Trout, Jack, Rivkin, Steve
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- Used - Good
- ISBN 10 / ISBN 13
- 9780070653283 / 0070653283
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McGraw-Hill Companies, The. Used - Good. Used book that is in clean, average condition without any missing pages.
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The New Positioning : The Latest on the World's #1 Business Strategy
by Trout, Jack, Rivkin, Steve
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- Used - Good
- ISBN 10 / ISBN 13
- 9780070653283 / 0070653283
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The New Positioning: The Latest on the World's #1 Business Strategy
by Trout
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McGraw-Hill, USA, 1997. Edition Unstated. Hardcover. Good Condition. Text appears to have markings. Cover has wear and corner bumps. The spine is in good condition with some wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0070653283. ISBN/EAN: 9780070653283. Pictures of this item not already displayed here available upon request. Inventory No: 1561033831. . 9780070653283
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The New Positioning : The Latest on the World's #1 Business Strategy
by Jack Trout
- Used
- very good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780070653283 / 0070653283
- Quantity Available
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Seattle, Washington, United States
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Description:
McGraw-Hill Companies, The, 1997. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$7.98
FREE shipping to USA
The New Positioning : The Latest on the World's #1 Business Strategy
by Jack Trout
- Used
- Paperback
- Condition
- Like New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780070653283 / 0070653283
- Quantity Available
- 2
- Seller
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Seattle, Washington, United States
- Item Price
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$7.98FREE shipping to USA
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Description:
McGraw-Hill Companies, The, 1997. Paperback. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$7.98
FREE shipping to USA