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The New Positioning The Latest on the World's #1 Business Strategy
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The New Positioning The Latest on the World's #1 Business Strategy Unknown - 1997 - 1st Edition

by Jack Trout


Summary

Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.

From the publisher

In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning," this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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Details

  • Title The New Positioning The Latest on the World's #1 Business Strategy
  • Author Jack Trout
  • Binding unknown
  • Edition number 1st
  • Edition 1
  • Pages 173
  • Language ENG
  • Publisher McGraw-Hill, Blacklick, Ohio, U.S.A.
  • Date May 1, 1997
  • ISBN 9780070653283
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The New Positioning: The Latest on the World's #1 Business Strategy

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The New Positioning: The Latest on the World's #1 Business Strategy

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The New Positioning: The Latest on the World's #1 Business Strategy
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McGraw-Hill Companies, The, 1997. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The New Positioning : The Latest on the World's #1 Business Strategy

The New Positioning : The Latest on the World's #1 Business Strategy

by Jack Trout

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ISBN 10 / ISBN 13
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