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New Product Development: Managing and Forecasting for Strategic Success
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New Product Development: Managing and Forecasting for Strategic Success Paperback - 1993

by Robert J. Thomas

Introducing the first of a new line of Portable MBA books focusing on specific subjects vital in today's business circles. Managers learn how to maintain a firm grasp of a project throughout its development, how to forecast more accurately, and ultimately how to ensure the success of a product launch.


From the publisher

For increasing numbers of organizations, new product development is a priority concern. Intense global competition, rapid technological change and mutating patterns of world market opportunities compel firms to continually revitalize products and services for existing and new markets - if not for profit, for survival. However the risks of new product development are legendary. New products that fail to make the grade provide excellent material for the business press. This book aims to combine the art of science and new product development to enable manufacturers to gain control of the process and develop reliable forecasts. Providing an original conceptual approach and logical programme of action for new product development and forecasting, this book links the art (development) and science (measurement) of new production. The author details a reliable and useful control framework for decision makers, which includes spreadsheet models, planning steps and examples

From the rear cover

Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.

Details

  • Title New Product Development: Managing and Forecasting for Strategic Success
  • Author Robert J. Thomas
  • Binding Paperback
  • Edition First Edition (F
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York, New York, U.S.A.
  • Date 1993-12-16
  • ISBN 9780471572268 / 0471572268
  • Weight 1.47 lbs (0.67 kg)
  • Dimensions 10.24 x 7.34 x 1.26 in (26.01 x 18.64 x 3.20 cm)
  • Library of Congress subjects New products - Management, New products - Marketing - Forecasting
  • Library of Congress Catalog Number 93015395
  • Dewey Decimal Code 658.575

About the author

ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.

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New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series) (Portable MBA (Wiley))

by Thomas, Robert J.

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New Product Development : Managing and Forecasting for Strategic Success
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New Product Development : Managing and Forecasting for Strategic Success

by Thomas, Robert J

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New Product Development: Managing and Forecasting for Strategic Success
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New Product Development: Managing and Forecasting for Strategic Success

by Thomas, Robert J.

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New Product Development : Managing and Forecasting for Strategic Success

New Product Development : Managing and Forecasting for Strategic Success

by Robert J. Thomas

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ISBN 10 / ISBN 13
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New Product Development: Managing and Forecasting for Strategic Success

New Product Development: Managing and Forecasting for Strategic Success

by Thomas, Robert J.

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ISBN 10 / ISBN 13
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New Product Development : Managing and Forecasting for Strategic Success
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New Product Development : Managing and Forecasting for Strategic Success

by Thomas, Robert J

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New Product Development : Managing and Forecasting for Strategic Success
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New Product Development : Managing and Forecasting for Strategic Success

by Thomas, Robert J

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New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series)
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