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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge Hardcover - 2004 - 1st Edition

by Janelle Barlow


From the publisher

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

First line

Branding is one of the hottest topics in business today.

Details

  • Title Branded Customer Service: The New Competitive Edge
  • Author Janelle Barlow
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 259
  • Volumes 1
  • Language ENG
  • Publisher Berrett-Koehler Publishers
  • Date October 1, 2004
  • Illustrated Yes
  • ISBN 9781576752982 / 1576752984
  • Weight 1.19 lbs (0.54 kg)
  • Dimensions 9.66 x 6.4 x 0.95 in (24.54 x 16.26 x 2.41 cm)
  • Library of Congress subjects Customer services, Brand name products
  • Library of Congress Catalog Number 2004047605
  • Dewey Decimal Code 658.812

About the author

Janelle Barlow is Chief Executive of Branded Customer Service-the Americas and President of TMI US. Her previous books include the bestselling A Complaint Is a Gift and Emotional Value.
Paul Stewart is the Chief Executive of Branded Customer Service-Asia Pacific and Director of TMI New Zealand. He was previously chief economist for the ANZ Banking Group (NZ) Ltd.
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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge

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Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages.
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Branded Customer Service: The New Competitive Edge
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Branded Customer Service: The New Competitive Edge

by Janelle Barlow, Paul Stewart

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Branded Customer Service: The New Competitive Edge

by Barlow, Janelle; Stewart, Paul

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