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Backfire: Carly Fiorina's High Stakes Battle for the Soul of Hewlett Packard Hardcover - 2003 - 1st Edition
by Peter Burrows
Summary
An insider's look at the internal turmoil at one of the world's premier high-tech companiesThis is the inside story of Hewlett-Packard Company's struggle to regain its former glory, and of the high-stakes battle between CEO Carly Fiorina and family scion Walter Hewlett over how best to achieve that goal. For decades, HP was admired not only for its innovative products and soaring stock price, but for its egalitarian corporate culture and father-knows-best integrity. Backfire explains how the company fell on hard times, recounts the historic decision that made Fiorina the world's top-ranking female executive, and brings to life the backlash that resulted when she tried to impose her charismatic salesmanship on the aging icon. Top BusinessWeek journalist Peter Burrows gives the dramatic blow-by-blow of Hewlett's effort to kill Fiorina's most controversial move of all, her $19 billion purchase of rival Compaq Computer. Fiorina won by a whisker, after the most expensive proxy fight in history and a dramatic lawsuit that accused the company of illegally fixing the vote. This gripping, ongoing story includes fascinating personalities and dramatic boardroom and courtroom drama.Peter Burrows (Alameda, CA) has been a technology reporter for BusinessWeek for nine years and has covered the HP saga from the start. The department editor for BusinessWeek's computer coverage, he has been the principal chronicler of Fiorina's tenure at HP, and has written three cover stories on the subject. He has also written numerous other cover stories, including looks at Steve Jobs's Apple Computer and Sun Microsystems' Scott McNealy.
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Details
- Title Backfire: Carly Fiorina's High Stakes Battle for the Soul of Hewlett Packard
- Author Peter Burrows
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 304
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Bognor Regis, United Kingdom
- Date February 15, 2003
- Illustrated Yes
- ISBN 9780471267652 / 0471267651
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.14 x 6.3 x 1.08 in (23.22 x 16.00 x 2.74 cm)
- Library of Congress subjects Consolidation and merger of corporations -, Computer industry - United States
- Library of Congress Catalog Number 2002156443
- Dewey Decimal Code 338.761
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