The Ten Commandments for Business Failure Paperback - 2011
by Donald R. Keough
Summary
Don Keougha former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Companyhas witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.
Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.
This light-hearted how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.
As he writes, After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
Details
- Title The Ten Commandments for Business Failure
- Author Donald R. Keough
- Binding Paperback
- Edition Reprint
- Pages 208
- Volumes 1
- Language ENG
- Publisher Portfolio
- Date 2011-06-28
- Features Price on Product - Canadian, Table of Contents
- ISBN 9781591844136 / 1591844134
- Weight 0.37 lbs (0.17 kg)
- Dimensions 7.67 x 5.11 x 0.56 in (19.48 x 12.98 x 1.42 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Dewey Decimal Code 658
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