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Planning, Implementing & Evaluating Health Promotion Programs: A Primer
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Planning, Implementing & Evaluating Health Promotion Programs: A Primer Paperback - 2016

by James McKenzie; Brad Neiger; Rosemary Thackeray


Summary

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis–2015 (HESPA-2015), and reflects the latest trends in the field.

From the publisher

For undergraduate courses in Health Education, Promotion, and Planning. Provide Students with the Tools They Need to Be Successful in Health Promotion Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field.

Details

  • Title Planning, Implementing & Evaluating Health Promotion Programs: A Primer
  • Author James McKenzie; Brad Neiger; Rosemary Thackeray
  • Binding Paperback
  • Edition 7th Edition
  • Pages 496
  • Volumes 1
  • Language ENG
  • Publisher Pearson, San Francisco
  • Date 2016-02
  • ISBN 9780134219929 / 0134219929
  • Weight 1.8 lbs (0.82 kg)
  • Dimensions 9 x 7.3 x 1.1 in (22.86 x 18.54 x 2.79 cm)
  • Library of Congress subjects Health Education - United States, Health Promotion - United States
  • Library of Congress Catalog Number 2015044450
  • Dewey Decimal Code 613.097

About the author

Jim McKenzie was the first to publish a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is a Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing. Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute. Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise, as well as the measurement chapter.
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Planning Implementing & Evaluating Health Promotion by James McKenzie
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