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Marketing Hardcover - 2017

by Dhruv Grewal; Michael Levy


From the publisher

Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.

Details

  • Title Marketing
  • Author Dhruv Grewal; Michael Levy
  • Binding Hardcover
  • Edition 6th Revised edit
  • Pages 720
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Education
  • Date 2017-02
  • Illustrated Yes
  • ISBN 9781259709074 / 1259709078
  • Weight 3.45 lbs (1.56 kg)
  • Dimensions 10.7 x 8.6 x 1 in (27.18 x 21.84 x 2.54 cm)
  • Reading level 1360
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2016046062
  • Dewey Decimal Code 658.8
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Marketing

by Grewal, Dhruv; Levy, Michael

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