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Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

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Design Management: Using Design to Build Brand Value and Corporate Innovation

by Borja de Mozota, Brigitte

  • Used
  • Good
  • Paperback
Condition
Good
ISBN 10
1581152833
ISBN 13
9781581152838
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About This Item

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Synopsis

Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.

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Details

Seller
Bonita US (US)
Seller's Inventory #
1581152833.G
Title
Design Management: Using Design to Build Brand Value and Corporate Innovation
Author
Borja de Mozota, Brigitte
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1581152833
ISBN 13
9781581152838
Publisher
Allworth Press
Place of Publication
New York, New York, U.s.a
This edition first published
August 1, 2003

Terms of Sale

Bonita

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Bonita

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Newport Coast, California
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