Design Management: Using Design to Build Brand Value and Corporate Innovation
by Borja de Mozota, Brigitte
- Used
- Good
- Paperback
- Condition
- Good
- ISBN 10
- 1581152833
- ISBN 13
- 9781581152838
- Seller
-
Newport Coast, California, United States
Payment Methods Accepted
About This Item
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Synopsis
Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.
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Details
- Seller
- Bonita (US)
- Seller's Inventory #
- 1581152833.G
- Title
- Design Management: Using Design to Build Brand Value and Corporate Innovation
- Author
- Borja de Mozota, Brigitte
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 1581152833
- ISBN 13
- 9781581152838
- Publisher
- Allworth Press
- Place of Publication
- New York, New York, U.s.a
- This edition first published
- August 1, 2003
Terms of Sale
Bonita
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.