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Marketing: An Introduction

Marketing: An Introduction

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Marketing: An Introduction

by Gary Armstrong,Philip Kotler

  • Used
  • Paperback
Condition
Very Good - Cash
ISBN 10
013414953X
ISBN 13
9780134149530
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About This Item

Pearson, January 2016. Oversized Paperback. Very Good - Cash. Minor rubbing and edge wear to cover, with light reader wear to pages. Still great condition. Stock photos may not look exactly like the book.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
The Book Garden US (US)
Bookseller's Inventory #
919867
Title
Marketing: An Introduction
Author
Gary Armstrong,Philip Kotler
Format/Binding
Oversized Paperback
Book Condition
Used - Very Good - Cash
Quantity Available
1
Binding
Paperback
ISBN 10
013414953X
ISBN 13
9780134149530
Publisher
Pearson
Place of Publication
U.s.a.
Date Published
January 2016
Pages
642

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About the Seller

The Book Garden

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2012
Bountiful, Utah

About The Book Garden

Just as the Tardis is bigger on the inside – you will just have to see it to believe! We have over 4000 square feet of as many books as we could sort, stack and tower housed inside this innocent looking storefront. We also have inventory off-site, so if you don’t see what you are looking for – just ask! Love the smell of books? Daydream about getting locked in the library? This is the place for you – located at the very center of downtown Bountiful. Selling gently loved books since 1985.

Glossary

Some terminology that may be used in this description includes:

Rubbing
Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.

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