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Design Management: Using Design to Build Brand Value and Corporate Innovation

Design Management: Using Design to Build Brand Value and Corporate Innovation

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Design Management: Using Design to Build Brand Value and Corporate Innovation

by Borja de Mozota, Brigitte

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  • Paperback
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New
ISBN 10
1581152833
ISBN 13
9781581152838
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About This Item

Allworth, 2003-08-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!

Synopsis

Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Université Paris X-Nanterre, she lives in Paris.

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Details

Bookseller
GridFreed LLC US (US)
Bookseller's Inventory #
Q-1581152833
Title
Design Management: Using Design to Build Brand Value and Corporate Innovation
Author
Borja de Mozota, Brigitte
Format/Binding
Paperback
Book Condition
New New
Quantity Available
1
ISBN 10
1581152833
ISBN 13
9781581152838
Publisher
Allworth
Place of Publication
New York, New York, U.s.a
Date Published
2003-08-01

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GridFreed LLC

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About the Seller

GridFreed LLC

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
San Diego, California

About GridFreed LLC

We sell primarily non-fiction, many new books, some collectible first editions and signed books. We operate 100% online and have been in business since 2005.

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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