Integrated Advertising, Promotion, and Marketing Communications
by Baack, Kenneth E Clow; Donald E
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Integrated Advertising, Promotion, and Marketing Communications
by Donald E. Baack; Kenneth E. Clow
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Integrated Advertising, Promotion, and Marketing Communications
by Clow, Kenneth E
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Integrated Advertising Promotion and Marketing Communications Kenneth Clow
by Clow, Kenneth E.; Baack, Donald E
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Pearson, 2015-01-06. Paperback. Good. This listing is for Integrated Advertising, Promotion, and Marketing Communications (7th Edition) This edition is basically identical to the ISBN 0134484134 and 0135589800 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 8 edition. This edition will… Read more about this item Item Price
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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications (2-Downloads
by Clow, Kenneth E.; Baack, Donald E.
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Integrated Advertising, Promotion, and Marketing Communications (6th Edition)
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
by Kenneth E. Clow; Donald E. Baack
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by Clow, Kenneth E.; Baack, Donald E
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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
by Clow, Kenneth E.; Baack, Donald E
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Integrated Advertising, Promotion and Marketing Communications (4th Edition)
by Kenneth E. Clow; Donald E. Baack
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Integrated Advertising, Promotion, and Marketing Communications
by Clow, Kenneth E., Baack, Donald E
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Integrated Advertising, Promotion and Marketing Communications
by Donald E. Baack; Kenneth E. Clow
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