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Branded Male: Marketing to Men
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Branded Male: Marketing to Men Hardcover - 2008

by Mark Tungate

Painting a portrait of the modern male consumer, Tungate considers how marketers can target him in all his activities, from morning to night. In the process, the author examines male-centered marketing in such areas as cars, restaurants, technology, fashion, and books.


Summary

Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male’s weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.

Details

  • Title Branded Male: Marketing to Men
  • Author Mark Tungate
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2008-02-26
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780749450113 / 0749450118
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.42 x 6.32 x 0.86 in (23.93 x 16.05 x 2.18 cm)
  • Library of Congress subjects Branding (Marketing), Male consumers
  • Library of Congress Catalog Number 2007047299
  • Dewey Decimal Code 658.800

Media reviews

Citations

  • Library Journal, 06/01/2008, Page 104
  • Publishers Weekly, 03/10/2008, Page 75
  • Reference and Research Bk News, 08/01/2008, Page 141

About the author

Mark Tungate is a journalist specializing in media, marketing and communication and the author of the bestselling Fashion Brands, Adland and Media Monoliths. Based in Paris, he writes regularly about advertising, and has appeared in The Times, The Independent and The Telegraph. He is also the co-author of The Epica Book, an annual review of the best European advertising.
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Branded Male: Marketing to Men

Branded Male: Marketing to Men

by Tungate, Mark

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Branded Male: Marketing to Men
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Branded Male: Marketing to Men

by Tungate, Mark

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Branded Male : Marketing to Men
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Branded Male : Marketing to Men

by Tungate, Mark

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ISBN 10 / ISBN 13
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Branded Male : Marketing to Men
Stock Photo: Cover May Be Different

Branded Male : Marketing to Men

by Tungate, Mark

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ISBN 10 / ISBN 13
9780749450113 / 0749450118
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Branded Male : Marketing to Men
Stock Photo: Cover May Be Different

Branded Male : Marketing to Men

by Tungate, Mark

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ISBN 10 / ISBN 13
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Branded Male : Marketing to Men
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Branded Male : Marketing to Men

by Tungate, Mark

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ISBN 10 / ISBN 13
9780749450113 / 0749450118
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Branded Male: Marketing to Men
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Branded Male: Marketing to Men

by Tungate, Mark

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ISBN 10 / ISBN 13
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Branded Male : Marketing to Men

Branded Male : Marketing to Men

by Mark Tungate

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ISBN 10 / ISBN 13
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Branded Male: Marketing to Men
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Branded Male: Marketing to Men

by Mark Tungate

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ISBN 10 / ISBN 13
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Branded Male: Marketing to Men
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Branded Male: Marketing to Men

by Mark Tungate

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ISBN 10 / ISBN 13
9780749450113 / 0749450118
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