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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers D Paperback - 2013

by David Meerman Scott


Details

  • Title The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers D
  • Author David Meerman Scott
  • Binding Paperback
  • Edition [ Edition: fourt
  • Pages 439
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, U.S.A.
  • Date 2013-07
  • Illustrated Yes
  • ISBN 9781118488768 / 1118488768
  • Weight 1.23 lbs (0.56 kg)
  • Dimensions 8.97 x 6.11 x 1.26 in (22.78 x 15.52 x 3.20 cm)
  • Library of Congress subjects Internet marketing, Public relations
  • Library of Congress Catalog Number 2013010132
  • Dewey Decimal Code 658.872

About the author

DAVID MEERMAN SCOTT is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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