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The Creative Economy
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The Creative Economy Paperback - 2013 - 2nd Edition

by John Howkins


Summary

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the cirtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fasion, software or stories, by turning ideas into assets anyone can make creativity pay.

Details

  • Title The Creative Economy
  • Author John Howkins
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 280
  • Volumes 1
  • Language ENG
  • Publisher Penguin Global
  • Date 2013-11-13
  • ISBN 9780141977034 / 0141977035
  • Weight 0.5 lbs (0.23 kg)
  • Dimensions 7.77 x 5.23 x 0.72 in (19.74 x 13.28 x 1.83 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Dewey Decimal Code 658.406

About the author

John Howkins is deputy chairman of the British Screen Advisory Council and has worked as a consultant for ABC, IBM, Time Warner, and many other companies and institutions. His previous publications include Mass Communications in China, New Technologies, New Policies, and Understanding Television.
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The Creative Economy: How People Make Money from Ideas

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by Howkins, John

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The Creative Economy: How People Make Money from Ideas

by Howkins, John

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The Creative Economy: How People Make Money from Ideas
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The Creative Economy: How People Make Money from Ideas

by Howkins, John

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Penguin. 2nd ed.. Paperback. Used; Very Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 11/07/2013
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The Creative Economy : How People Make Money from Ideas
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The Creative Economy : How People Make Money from Ideas

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The Creative Economy: How People Make Money from Ideas

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