Stock Photo: Cover May Be Different
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them Paperback - 2008
by Michael J. Silverstein; Neil Fiske; John Butman
An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated.
Summary
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
First line
America's middle-market consumers are trading up.
Details
- Title Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
- Author Michael J. Silverstein; Neil Fiske; John Butman
- Binding Paperback
- Edition Reprint
- Pages 320
- Volumes 1
- Language ENG
- Publisher Portfolio
- Date 2008-04-29
- Illustrated Yes
- ISBN 9781591840701 / 1591840708
- Weight 0.65 lbs (0.29 kg)
- Dimensions 8.47 x 5.48 x 0.83 in (21.51 x 13.92 x 2.11 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Dewey Decimal Code 339.470
Media reviews
More Copies for Sale
Stock Photo: Cover May Be Different
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
- Used
- Condition
- UsedGood
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 1
- Seller
-
Annandale, New Jersey, United States
- Item Price
-
$2.99$3.99 shipping to USA
Show Details
Description:
UsedGood. The cover shows normal wear. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!
Item Price
$2.99
$3.99
shipping to USA
Stock Photo: Cover May Be Different
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
by Silverstein, Michael J., Fiske, Neil, Butman, John
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 1
- Seller
-
Frederick, Maryland, United States
- Item Price
-
$4.79$3.99 shipping to USA
Show Details
Description:
Portfolio. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Item Price
$4.79
$3.99
shipping to USA
Stock Photo: Cover May Be Different
Trading Up
by Michael J.; Fiske, Neil; Butman, John Silverstein
- Used
- very good
- Paperback
- first
- Condition
- Used - Very Good
- Edition
- First edition thus.
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 1
- Seller
-
Highland, Indiana, United States
- Item Price
-
$4.95$5.50 shipping to USA
Show Details
Description:
New York: Portfolio, 2005. First edition thus. . paperback. Very Good. Book is clean. Pages have no markings. Remainder mark evident on the bottom.
Item Price
$4.95
$5.50
shipping to USA
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
by Silverstein, Michael J.; Fiske, Neil; Butman, John
- Used
- good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 1
- Seller
-
Seattle, Washington, United States
- Item Price
-
$6.10FREE shipping to USA
Show Details
Description:
Portfolio, 2008. Paperback. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.10
FREE shipping to USA
Stock Photo: Cover May Be Different
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
by Silverstein, Michael J.
- Used
- Condition
- UsedGood
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 1
- Seller
-
Interlochen, Michigan, United States
- Item Price
-
$6.15FREE shipping to USA
Show Details
Description:
UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Item Price
$6.15
FREE shipping to USA
Stock Photo: Cover May Be Different
Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them
by Fiske, Neil, Silverstein, Michael J., Butman, John
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 1
- Seller
-
Mishawaka, Indiana, United States
- Item Price
-
$7.40FREE shipping to USA
Show Details
Description:
Penguin Publishing Group. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
$7.40
FREE shipping to USA
Stock Photo: Cover May Be Different
Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them
by Fiske, Neil, Silverstein, Michael J., Butman, John
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 1
- Seller
-
Reno, Nevada, United States
- Item Price
-
$7.40FREE shipping to USA
Show Details
Description:
Penguin Publishing Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$7.40
FREE shipping to USA
Stock Photo: Cover May Be Different
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
by Michael J. Silverstein; Neil Fiske; John Butman
- Used
- Paperback
- Condition
- Used: Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
$7.97FREE shipping to USA
Show Details
Description:
Portfolio Trade, 2008-04-29. Paperback. Used: Good.
Item Price
$7.97
FREE shipping to USA
Stock Photo: Cover May Be Different
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Paperback] Silverstein, Michael J.; Fiske, Neil and Butman, John
by Silverstein, Michael J.; Fiske, Neil; Butman, John
- Used
- good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 1
- Seller
-
Millbury, Massachusetts, United States
- Item Price
-
$10.00$5.00 shipping to USA
Show Details
Description:
Portfolio, 2008-04-29T00:00:01Z. paperback. Good. 88x13x131. Page tan with age but has no markings. Ships promptly.
Item Price
$10.00
$5.00
shipping to USA
Stock Photo: Cover May Be Different
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
by Silverstein, Michael J.; Fiske, Neil; Butman, John
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781591840701 / 1591840708
- Quantity Available
- 777
- Seller
-
Fairfax Station, Virginia, United States
- Item Price
-
$10.85$3.99 shipping to USA
Show Details
Description:
Portfolio, 2008-04-29. Paperback. New.
Item Price
$10.85
$3.99
shipping to USA